Q1
Walk me through your process for conducting SEO keyword research and how you incorporate those findings into a blog post or landing page. What tools do you typically use, and how do you balance keyword optimization with readability?
Why they ask this:* They're assessing your understanding of SEO fundamentals, familiarity with industry tools (SEMrush, Ahrefs, etc.), and your ability to write for both search engines and humans—a critical skill for marketing content.
Q2
Describe your experience with content management systems and marketing automation platforms. Which platforms have you worked with, and how have you used them to manage content workflows or personalize messaging?
Why they ask this:* They want to confirm you can operate in the technical environments they use daily and understand how content integrates with broader marketing tech stacks.
Q3
How do you approach writing for different formats and platforms—such as blog posts, email campaigns, social media, and landing pages? What structural and tonal adjustments do you make for each?
Why they ask this:* This tests your versatility and understanding that content strategy isn't one-size-fits-all; they need someone who can adapt voice and format to channel-specific best practices.
Q4
Tell me about your experience with content analytics. What metrics do you track to measure content performance, and how have you used data to refine your writing strategy?