Q1
Walk me through how you would structure a PRD (Product Requirements Document) for a new feature. What sections would you include, and how would you prioritize requirements for a product with limited engineering resources?
Why they ask this:* They want to assess your ability to translate business goals into actionable specs, organize information clearly, and make realistic trade-off decisions given constraints.
Q2
Describe your experience with analytics and metrics. How would you define success metrics for a new product feature, and what's the difference between a vanity metric and a meaningful one?
Why they ask this:* They're evaluating whether you understand data-driven decision making, can set measurable KPIs, and can distinguish between misleading and actionable metrics.
Q3
Explain your experience with user research methodologies. When would you choose qualitative research over quantitative research, and how have you used insights from each to inform product decisions?
Why they ask this:* They want to know if you understand different research approaches, can pick the right tools for different questions, and can actually apply research findings to product strategy.
Q4
Walk me through your experience with product roadmapping frameworks (e.g., RICE, MoSCoW, Kano model). How have you used one of these to prioritize competing initiatives?