Q1
Walk me through how you would structure a market entry analysis for a client considering expansion into a new geographic region. What frameworks would you use, and what data sources would you prioritize?
Why they ask this:* They want to assess your ability to apply core consulting frameworks (Porter's Five Forces, PESTLE, etc.), structure complex problems logically, and identify relevant data—core competencies for a Strategy Analyst.
Q2
Explain the difference between a top-down and bottom-up financial forecast. When would you recommend each approach, and what are the trade-offs in a consulting context?
Why they ask this:* This tests your understanding of financial modeling fundamentals and your ability to recommend appropriate methodologies based on business context—essential for strategy projects with revenue or cost implications.
Q3
Describe your experience with business intelligence tools or data visualization platforms. How have you used them to communicate strategy insights to senior stakeholders?
Why they ask this:* They're evaluating your technical proficiency with tools like Tableau, Power BI, or Excel—and more importantly, your ability to translate data into actionable insights that drive client decisions.
Q4
Walk me through how you would conduct a competitive benchmarking analysis. What metrics would you track, and how would you determine which competitors to include?