Q1
Walk me through how you would structure a market sizing analysis for a new product entry into a competitive industry. What frameworks and data sources would you use?
Why they ask this:* Strategy Analysts must demonstrate proficiency with core consulting frameworks (TAM/SAM/SOM, Porter's Five Forces, etc.) and their ability to break down complex problems into actionable analyses.
Q2
Describe your experience with financial modeling and valuation techniques. How have you used NPV, IRR, or scenario analysis to support strategic recommendations?
Why they ask this:* This assesses quantitative rigor and whether the candidate can translate strategy into financial impact—critical for client credibility and decision-making support.
Q3
How do you approach competitive intelligence gathering and synthesis? What tools or methodologies have you used to analyze competitor positioning and identify strategic gaps?
Why they ask this:* Consultants need practical knowledge of research tools, databases, and analytical approaches to deliver differentiated insights to clients on competitive strategy.
Q4
Walk me through a time you built a business case or investment thesis. What data did you prioritize, what assumptions did you challenge, and how did you stress-test your analysis?